World Wide Fund for Nature (WWF)

• It was established on 29th April 1961.
• Its precursor organization was the Conservation Foundation.
• Its original name was World Wildlife Fund.
• Mission: “To conserve nature and reduce the most pressing threats to the diversity of life on Earth.”
• Headquarters: Gland, Switzerland.
• WWF works in the areas of climate, food, forests, freshwater, oceans, and wildlife primarily.
• It runs several projects in various fi elds in partnership with people, bodies, and governments worldwide.
• In species conservation, they focus on tigers, elephants, gorillas, giant pandas, sea turtles, polar bears, rhinos, and whales.
• Campaigns launched by WWF include Earth Hour and Debt-for-Nature Swap.
• ‘Living Planet Report’ (started in 1998) is published by the WWF every two years in which the health of the planet and the impact of human activities on nature are talked about. It is based on the Living Planet Index and the calculations of ecological footprints
• ‘Living Planet Report’ (started in 1998) is published by the WWF every two years in which the health of the planet and the impact of human activities on nature are talked about. It is based on the Living Planet Index and the calculations of ecological footprints

In News

• Six mammal, bird and fi sh species are facing the spectre of extinction in Russia according to World Wildlife Fund (WWF).
• These include the Saiga antelope, the gyrfalcon, the Persian leopard, the spoon-billed sandpiper, the Sakhalin sturgeon and the kaluga, also a type of sturgeon.