TRAFFIC (Wildlife Trade Monitoring Network)

• It is a leading non-governmental organization working on wildlife trade in the context of both biodiversity conservation and sustainable development.
• It is a joint program ofthe World Wildlife Fund (WWF) and the International Union for Conservation of Nature (IUCN).
• It was established in 1976.
• Headquarters: Cambridge, United Kingdom
• It aims to ensure that trade in wild plants and animals is not a threat to the conservation of nature.
• It is governed by the TRAFFIC Committee which is a steering group composed of members of TRAFFIC’s partner organizations, WWF and IUCN.
• TRAFFIC also works in close co-operation with the Secretariat of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).
• TRAFFIC’s latest campaign is the WANTED ALIVE series on the four Asian big cats- Tiger, Leopard, Snow Leopard and Clouded Leopard—all of them threatened by the illegal trade in their body parts.
• TRAFFIC came to India in 1991, operating as a division of WWF-India.